If you have landed on this page, you know what personal branding is. If not, Personal branding defines and promotes what you stand for. Personal branding is specialising in an area as an expert and describing it.

So, we'll start with a why.

Why personal branding?

Branding is more than just for companies, corporations, organisations, etc. Professionals and entrepreneurs depend upon personal branding for career success. Building your brand helps in understanding yourself.

Social media branding

Whether you know it or not, we all have a personal brand. If you type your name into Google and find nothing, now that's your level of personal brand: zero. If you find updated social media posts, LinkedIn posts and Google images, that's your brand, which is good.

Reputational Narrative

People think personal branding is boasting, self-promotion and all about yourself, but it's more than that. It's your reputation, people's perception, and what people tell you when they hear your name. In today's world, everyone has a personal brand, whether we like it or not. We create a reputational narrative about ourselves with every interaction or social media post.

Branding isn't just an image

Even if you haven't updated your LinkedIn, Instagram, or Facebook profile to provide information, you're branding yourself in a way that I'm not investing my energy into this. Tesla has branded itself as innovative, promising consumers that they are breaking through to the next level in the tech world.Your brand isn't just your image but what you are trying to convey through words and the position within your industry. It tells your audience about your thoughts and beliefs.

Why to market yourself?

Creates Authenticity

Personal branding shows the audience that you are genuine about your values and ethics. You can showcase your strengths and achievements while also opening up about the risks you've taken and the mistakes you've made along the way. People tend to value vulnerability in their influencers.

Enhances Opportunity

The most crucial benefit of personal branding is the opportunities that it offers. Your brand can boost your career by making industry connections, networking with like-minded professionals, and building a community you can influence. Personal branding promotes yourself to audiences that you're authentic, accurate, and honest, and it also shows that you're inspiring others. Which in turn creates opportunities for your career growth and self-development

Builds Trust and Credibility

If you have a unique personal brand strategy, people are more likely to see you and trust in what you do. Plus, they will naturally have faith in you more when you position yourself as an experienced professional through your branding. Gaining prospective clients and consumers faith and confidence is much easier when you're recognised as an expert.

Provides Visibility

A solid, well-built personal brand creates visibility for you, which creates opportunity. So marketing yourself or your product or service provides more eye on it and can increase the chances of sales. Thus, more visibility, more the business. On a deeper level, showing the world of your branding can help you celebrate and share the unique abilities you bring to the world.

What are the 5 C’s of Personal Branding?

According to Steven J Wilson, A successful business marketer “Clarity, Consistency, Content, Connection, and Confidence” are all equally important for building a successful personal brand. Focus on developing and mastering each of the five C's, and your personal brand will surely help you accomplish your goals.

What are the 5 P's of Personal Branding?
According to world class speaker Tara Lafon Gooch specialised in transforming individuals says “Personal , Positioning, Presence, Personality and Profitability” are the 5 P’s that you need to master as you progress further. Focus on how to define each of the 5 P’s from your brand perspective one at a time. If done properly, the results will start to show.

How to Market Yourself?

Create a mission statement! Build a Brand Value!

Mission statements are nothing but your way of conveying a message. These statements are unique. Who you are, what you do, who you do it for, how you will transform lives i.e, brand yourself. Mission statements are going to look different and new, depending on the field you are in. Whatever your mission statement is, be prominent about it.

Setup your online platforms and digital assets

Businesses now use social media for networking, advertising, skill demonstration, and brand building rather than as a leisure tool. Creating a logo and colour scheme alone is not enough to define a brand. Various other components can improve your brand, sometimes called deliverables. Consider Facebook as an illustration. A profile picture, cover photo, picture posts, and content design are all included. Depending on the websites you decide to place your business on, you can also have X (Twitter) headers, picture posts, Instagram posts, Google headers, YouTube Channel Art, Gmail banner and more.

Make an Impact by Targeting Your Audience

Identify your audience by identifying your goals. Be clear about what kind of audience wants to see your content—race, religion, gender, age, working professionals, entrepreneurs, doctors, engineers, etc. Everything counts. Catering to the needs of your audience comes from having the right content they would like to see. Ask yourself questions, research, research, research!… and try to find answers. Who are your consumers? and where is their presence? Once you see it, it will be easy to market yourself or your content. Also try to build reputation among the audience you already made.

Networking with like-minded people

Connecting with other professionals is crucial to managing your brand and widening your career. Be active in your journey by sharing, promoting, and creating content. Reply to other posts with questions and comments. Ask an industry leader you admire if there is potential for partnership. Your brand is a two-way street. By networking, you can develop better brand awareness across audiences. Thankfully, networking is just as beneficial to the other person because they're on the same platform, sharing their identity, brand, meaning, etc. They also feel the same as you do.

Conclusion

Building a personal brand is about standing out and making a difference. It is about personal development, career growth, and more. Spend time every day, week or month to determine the next steps of your networking goals. Set short-term goals to make long-lasting impacts. Keep an exclusive growth mindset when engaging within your industry and community.

Frequently asked questions on Personal Branding

How to start with Personal branding?

Personal branding varies from person to person but it needs a tailored attention to detail when you begin. Success gyan provides necessary ideas to start with personal branding and grow. One is Siddharth Rajsekar’s “Trainer Growth Webinar (TGW)” from Success Gyan which provides a super head start to initiate personal branding.

I’m stuck with my Personal branding. How to grow my business and network?

To be successful in Personal branding is a big mountain to ascend. If you’re stuck and have no idea how to go ahead, Success Gyan events, webinars, summits etc will give you great insights to proceed further. We also provide you the opportunity to grow your business and network whichever field you are in.

How to maintain my personal branding and stay updated on the new trends that are changing with the economy?

Just like things changing with the economy, we have to change the personal branding but the statement or message that you are conveying remains more or less the same. Changing your digital assets, experiencing or learning from your own network are some of the efficient ways to improve.

Who needs Personal branding?

Literally everyone needs personal branding since it develops opportunities. Entrepreneurs, professionals, job seekers, freelancers, contractors, etc. Personal branding is one of the best ways for career advancement and growth in life but the need of proportion for personal branding varies from one profession to another.

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Personal Branding (As Personal as it Gets): Why & How to Market Yourself